When we have a website it is common that you are interested in being in the first places of the most popular search engine: Google. Through SEO it is possible to position yourself in the first place.
Maybe you know how to position through the white hat and content optimization, but you did not know how to improve SEO through the user experience. So Eduardo Garcia of Design Boost Studio wrote a useful post with tips to improve SEO through the user experience.
Many times we wonder if our digital business will work, or even when it has been ‘flying’ for some time, we wonder why it does not work.
The answer to all these types of questions is always the same: web traffic, specifically, qualified web traffic. The only real way to achieve this important objective is SEO positioning through organic traffic, mostly from Google.
Nowadays, the key to improving your SEO positioning, and to increase the traffic of your website, is the UX user experience (user experience). Why? Well, because the most important thing is always the user.
How can I get it? Don’t worry, here are 7 tips on how to improve SEO through user experience, so you can experiment and achieve these desired improvements.
Let’s start at the beginning.
Do you know what SEO or SEO positioning is?
Very quickly, directly and clearly, we can say that SEO is to use different techniques and little tricks to please the user a lot and Google much more, so that it can position us higher in the results of any search we do in your search engine.
By mistake, we always associate SEO with Google. It is true that it is the most powerful search engine worldwide and the one most used by users, both on the desktop and mobile devices, there are also other search engines such as Bing, Yahoo, Dmoz … etc. With a lower fee, but that we must always keep in mind in our SEO and Content Marketing strategy.
Do you want to know more about SEO? Check our article What is SEO and how it works
Why improve the SEO of my website?
Well the answer is very simple, we have already mentioned it and I hope you have no doubts 🙂 you may have the best website, but if you do not have qualified web traffic, you are lost. The solution always closes around SEO, with all the multiple variables that affect it.
Another complementary method to SEO is SEM positioning. These are through payment campaigns in Google Adwords. The two strategies can coexist and complement each other perfectly.
If you want to complete your SEO strategy with SEM positioning, I leave you this article of 15 steps to create a campaign in Google Adwords.
And … Does the user experience sound familiar to you?
Again without going too long, I’ll tell you what the user experience is based on and what their story consists of.
We could say that it is something like this: The set of sensations that you provoke to the visitor of your website, to carry out a certain interaction that you want to occur.
The definition of the user experience could be much more technical, but the reality is that it always talks about sensory aspects. A color, a shape, a typeface, calls to action (CTA), etc.
In short, all types of techniques to persuade the visitor to where you are most interested in, in order to achieve, generally, a conversion. Be it the purchase of a product in an online store or a lead through a contact form on your blog.
The benefits of user experience for your website, and the improvement it brings to SEO, are always soaring and multiple. Do not hesitate to pay close attention to this point to improve the user experience when creating or redesigning your website, it is one of the keys to the success of the project.
Therefore, the great importance of the user experience always within your website. You must analyze, measure the user experience, study, prepare strategies, and see how the user behaves.
Nothing can be random, and at this point, the tools to see the heat maps on your website, and know-how to measure the user experience, are very useful. With this type of tool, you will see the different interactions that exist and the activity of the user on the web, as well as which are the red areas to enhance and which are the green areas to modify.
Heat maps -or heat maps- are useful tools to track user activities on your website. There are 3 types of the map: clicks, by cursor activity, and scroll.
Tips to improve SEO through user experience
Well, very attentive and take note. It is time to start practicing.
Here are the 7 steps that have worked the most for me to get a better user experience on different websites, and therefore have improved SEO:
Differentiate yourself from the competition. It responds to what the user asks of you, to what the user is looking for. Give him that answer he needs to find, if not he will go straight to any other website.
Also, take care of the tone. Understand well the audience you want to target, to write in their own language.
Structure of the content
As important or more than the content itself, is its structure. At first glance, you have to captivate the user. Therefore, before you can read it, know if it interests you and responds to what you demand, your mind will decide if what you see at first glance hooks you.
It tries that the information is seen in a clear, concrete, and direct way. Good ‘copies’ and calls to action (CTA). Try not to write very long paragraphs.
In short, the text is scannable, or what is the same, readable at a glance from start to finish being attractive.
Color and typography
Another section to keep in mind is the color of the site, as well as the text and typography to use.
Do you know your brand well? Do you know your target well? So make sure you don’t make such a big mistake. For example, if your brand talks about nature, your tones always have to move in shades of brown, green or similar. The same when choosing fonts.
Here is how you are going to distribute the content within each web page of the site. The placement of the different elements, plugins, widgets, modules, etc … The shapes and everything that affects the visual design part will always have to be very powerful and striking. The design of the user experience is also one of the key points.
Place each item with a meaning and a why. Keep in mind what are the premium points of a web page: above and to the left.
Here we touch one of the 2 multimedia points that for me are essential in order to achieve success with your project.
Both for your blog, within Content Marketing, as in the different categories, service pages, home, or landing page.
Always seek to have very powerful images, or infographics, with which you hook the user, Fall in love !.
As I said before, every web page or landing page always has one goal: conversion. Either a purchase in an online store or fill out a contact form through a lead magnet for example. To achieve this, look for a good image with which to persuade the user, and be able to take him where you want him to go.
If we already knew how important an image has been for years to the world of Digital Marketing, today it is even clearer that video is essential in online marketing. It facilitates the user to get information because it hardly requires any effort.
In addition, it increases the permanence rate and prevents bouncing. They are all advantages of your SEO.
Video marketing not only makes it easy for the user, but there are also good reasons to include videos in your content marketing.
Navigability / Usability
And we finish with the core of your website, the menus, and the web architecture. Try not to exceed 5 or 7 menus and a maximum of 2 sublevels.
Clearly state the structure that your website will have, with the appropriate nomenclature. And never forget that you should think that your website is going to be seen on a mobile, tablet, etc.
Today, mobile web browsing surpasses desktop browsing. Having a multiplatform or responsive website is essential to facilitate user navigability. This simple fact will allow you to increase the permanence rate and retain the user avoiding bounce if he can ‘travel’ through your content in a simple and fast way.
Optimize the UX of your website to position
So, when we talk about how to improve the SEO of a website or blog, always keep in mind the different elements and facets of the user experience that we have been mentioning.
Don’t waste time, and take advantage of these simple tips that you can put into practice on your website or blog from NOW!
Create your strategy, and then analyze all the statistical data of the trace left by visits to your website by users, in order to correct errors. It will help you a lot to improve the SEO of your website through user experience (UX).
Are you still having doubts about how to improve the SEO positioning of your website?
I hope not but just in case, leave me a comment below! I’ll be happy to help you.